Founder of BRANTIVE.IO
Our client, a health & wellness brand, started their business in late 2022. Despite their best efforts, they struggled to increase their ROAS, lower their CPA, and improve their LTV through self-managed ad campaigns.
What you see on the graph below is a month over month progress on the account, here is a breakdown what we did from month 1 to month 7.
Upon auditing the client's account, we identified several areas for improvement:
Our team collaborated with a CRO agency partner to redesign the client's website, resulting in a significant CVR increase from 0.3% to 3.5% within one month.
At the same time, we focused on optimizing paid ads across Meta, Google, and TikTok, as well as creating compelling ad creatives. By testing 8-15 creatives in the first month, we successfully doubled the client's ROAS to 2x, achieving their breakeven goal.
To increase the client's AOV, we encouraged them to introduce a second offer on their website – the same product with a higher unit count and a small discount. This strategy proved effective, despite the client not offering free shipping.
We continued testing creatives, leveraging reliable data for segmentation and increased budget. During this holiday-heavy month, we A/B tested 12 creatives with 2 different offers, resulting in a CVR jump to 4% and surpassing the 2x ROAS target.