BRANTIVE supported DFD’s internal teams to ensure the BEST practices were considered at every stage of the revamp.
A thorough checklist and a particular set of guidelines were created for DFD to follow.
Once they were confident in their new website, we started driving organic and paid advertising to it.
After confirming a group of defined topics and defining the target audience, DFD’s funnels team aligned to create a full fledged content strategy.
Lets focus on the three core initiatives: 👇
Dynamic search ads are a valuable strategy for reaching a targeted audience and maximizing the effectiveness of advertising campaigns.
It uses Google's organic search technology to automatically target relevant search queries based on the content of your website. They fill in the gaps in your keyword-based campaigns by targeting searches that you might not have accounted for.
By utilizing dynamic search ads, companies can effectively target specific class categories such as: